I have been conducting my own research on this one. Management speak, otherwise known as complete bollocks, can be traced.
That's right. If you listen to any supposedly 'high brow' radio or television broadcast (Sunday mornings are particularly useful), you will begin to pick up phrases which are being used by journalists, politicians and television presenters. These phrases - like 'comfort zone' - filter down to the lower intellectual echelons of television and radio (for instance Chris Moyles, who, although an undoubtedly entertaining man, is hardly food for thought, other than in that 'haven't-quite-woken-up-yet-so-need something-easy-to-digest-in-order-to-warm-my-brain-up-ready-for-the-day-ahead' sort of a way.
You also start to hear the phrase on game shows and sport programmes.
I followed the phrase through these bland channels of communication and was rather amused to hear it spewing from the lips of the directors at work, even to the point where the phrase has now become the subject of ridicule among disgruntled middle management.
So next time you hear a phrase being spun by some guest on the Andrew Marr show - keep your ears open and soon it will be everywhere.
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- 2009-06-16 @ 20:38:45
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- 2009-06-17 @ 19:23:50
That doesn't surprise me. I think these phrases do the rounds, fall out of favour and then are reignited in the way I explained. I certainly wasn't hearing it anywhere near as much before it started to crop up on the box - damn annoying.
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- http://www.doctor-dark.co.uk
- 2009-06-18 @ 11:21:23
The one I hate most is "quantum leap", which idiots in the media use to mean a huge change. What it actually means is the movement of an electron from one orbit to another, which is pretty much the smallest change than can be made.
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- 2009-06-26 @ 13:45:32
Love it...It is not just phrases though that get misconstrued.
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- 2009-06-26 @ 13:46:28
But it is not just phrases that get adopted/altered I have some really pet annoyances with WORDS.
SeasideMan
Pro
"comfort zone" was being used in management seminars I went to 20 years ago!